Digital Marketer

KUSI Consulting is a global 360 Human Resource Management company leveraging technology to help small, medium, and large companies meet their workforce and human capital development needs.
We are seeking a highly organized, proactive, and detail-oriented Digital Marketer who will be responsible for planning, implementing, and optimizing digital marketing strategies to enhance brand visibility, drive audience engagement, generate qualified leads, and support the organization’s business objectives. The role manages digital channels, creates compelling content, monitors campaign performance, and leverages analytics to improve marketing effectiveness.

Role Description and Responsibilities

Digital Marketing Strategy
● Develop and execute digital marketing campaigns aligned with organizational goals.
● Plan and implement multi-channel marketing initiatives across web, email, social media, and paid advertising.
● Identify opportunities to improve brand awareness and online presence.

Content Creation & Management
● Create, edit, and publish engaging content for digital platforms.
● Develop marketing copy for websites, blogs, newsletters, advertisements, and social media.
● Coordinate the content calendar and ensure consistent brand messaging.

Social Media Management
● Manage the organization’s social media platforms.
● Schedule, publish, and monitor content.
● Engage with online audiences and respond to inquiries.
● Monitor social media trends and recommend improvements.
● Monitor website traffic and user engagement.

Email Marketing
● Design and execute email marketing campaigns.
● Manage subscriber lists and email automation.
● Monitor campaign performance and optimize open and conversion rates.

Brand Management
● Ensure brand consistency across all digital platforms.
● Support the development of marketing materials and promotional campaigns.
● Collaborate with internal teams and external partners on marketing initiatives.

Working Experience and Education Requirements:

● Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
● Minimum of 2–3 years’ experience in digital marketing.
● Strong understanding of digital marketing principles and current trends.
● Excellent written and verbal communication skills.
● Strong analytical and project management skills.

Knowledge, Skills, and Abilities:

Key Competencies
● Develop original ideas and creative marketing solutions that enhance brand awareness, audience engagement, and
campaign effectiveness.
● Plan and execute marketing initiatives that align with organizational goals and deliver measurable business results.
● Create engaging, relevant, and high-quality digital content across various platforms while maintaining brand consistency.
● Interpret marketing metrics and campaign data to evaluate performance, identify trends, and optimize future strategies
● Communicate effectively through written and verbal channels, creating clear, compelling messages for diverse audiences.
● Quickly adjusts to evolving digital trends, changing priorities, new technologies, and organizational needs while maintaining high performance.

Key Performance Indicators (KPIs)
● Growth in website traffic.
● Social media engagement and audience growth.
● Lead generation and conversion rates.
● Email marketing performance (open and click-through rates).
● Timely execution of marketing campaigns.
● Brand visibility and digital engagement

Technical Skills
● Google Analytics
● Google Ads
● Meta Business Suite
● LinkedIn Campaign Manager
● SEO tools (SEMrush, Ahrefs, or similar)
● Canva and Adobe Creative Suite (preferred)
● Email marketing platforms (Mailchimp, HubSpot, Brevo, etc.)
● WordPress or other CMS platforms
● Microsoft Office and Google Workspace

Salary: Competitive according to industry standards

APPLICATION MODE
Please email your CV & Cover Letter to us at jobs@kusiconsulting.com with the subject ‘Digital
Marketer’. Please ensure that your CV demonstrates how your experience, skills, and abilities meet
the selection criteria set out above. We will ONLY contact candidates who meet our criteria for the
above role description.